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Social Media Marketing and Design Fellow

Oorja Development Solutions India Private Limited

Social Media Marketing and Design Fellow

About the Organization:

Oorja is a Farming-as-a-Service company that addresses the energy, agrarian,, and climate crises faced by smallholder farmers in India. We provide solar-powered irrigation and milling services on a pay-per-use basis to smallholder farmers previously reliant on fossil fuels. Oorja also provides complimentary Farmer Advisory services to its irrigation users. Agronomists provide Farmer Advisory services on best practices for each cultivation step, from soil preparation to precise input application to harvesting helping farmers adopt sustainable agricultural practices thereby reducing costs and increasing productivity. Decentralized solar power is a suitable technology, but the initial investment cost for these systems is prohibitively high. Oorja has pioneered an inclusive business model that removes the upfront cost barrier of equipment and reduces on-farm energy costs by up to 50%. This will accelerate the adoption of clean energy among smallholder farmers with limited financial capital, landholding, and social capital.

Fellowship Description:

We are expanding our service offering to B2B. We need someone who can help us in increasing the digital visibility of the brand through Social Media posts, digital marketing strategies and design.
Assist in creating and implementing social media marketing campaigns across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn).
Collaborate with the marketing team to develop engaging content, including graphics, videos, and written posts.
Monitor social media channels for trends, engagement, and audience feedback.
Conduct research on industry trends and competitor strategies to optimize content and campaigns.
Support the design process by creating visually appealing graphics, infographics, and other marketing materials.
Help maintain a consistent brand voice and image across all social media channels.
Analyze social media metrics and prepare reports on campaign performance.
Stay updated on emerging social media trends, tools, and best practices.


Currently pursuing or recently completed a degree in Marketing, Communications, Graphic Design, or a related field.
Strong understanding of social media platforms and their respective audiences.
Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Excellent written and verbal communication skills.
Creative thinking and ability to contribute innovative ideas to marketing campaigns.
Detail-oriented with strong organizational skills.
Ability to work independently and collaborate effectively within a team.
Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights) is a plus.

Time Commitment: 30 hours/ week

Social Media Marketing and Design Fellow

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